New Capabilities Extend to Multi-family, Hospitality, Student Housing, and Education Sectors; Builder Adds New Executive Staff and Updated Website to Reflect Market Expansion
VILLA RICA, GA – May 15, 2025 One of the nation’s most recognizable names in storage construction is taking its innovative products and processes to the hospitality, education, and multi-family housing industries.
Elevate Structures, a Villa Rica, Georgia-based builder, has long been recognized as a nationwide premium, multi-story metal framing builder specializing in the storage industry. The company’s proprietary framing technology, unparalleled customer service, and vertical integration with the nation’s largest metal building products manufacturer have helped the company grow exponentially in the last few years. Now, Elevate is taking the business excellence that made them successful in storage to a host of new industries, expanding their availability to a new set of markets and customers, including multi-family residential, student and workforce housing, hospitality, and education sectors. There are multiple projects in these expanded market areas already underway with more on the horizon for Elevate. To support this expanded market focus, Elevate is adding new staff and launching a revamped digital experience on their company website.
“At Elevate Structures, we are thrilled to expand our capabilities into multi-family, hospitality, student housing, and education sectors while continuing to be a major player in the self-storage industry where we started,” Richard Allen, president of Elevate Structures said. “Our commitment to quality, efficiency, and customer satisfaction has earned us the trust of developers, architects, and general contractors across the building construction industry. We look forward to bringing our expertise and innovative solutions to these new markets.”
A New Era of Growth
One of the most exciting results of Elevate’s expansion is the availability of the innovative Alpha Framing System to customers who haven’t been exposed to the proprietary technology up to this point. The Alpha Framing System is designed to speed framing by up to 3x and is now being leveraged to deliver value across various high-growth sectors where construction schedules, repeatable layouts, and predictability are critical. The Alpha Framing System installs up to 15,000 square feet per week with a single eight-person crew, making it an ideal solution for developers and general contractors seeking smarter structural solutions. Unlike traditional subcontractor models, Elevate Structures is vertically integrated with Central States Manufacturing — ensuring tighter quality control, faster lead times, and dependable material delivery across every project.
Elevate Structures stands out in the market due to their vertically integrated steel framing capabilities. Unlike many competitors who either fabricate or install, Elevate Structures provides a full-scope, end-to-end metal building solution that includes pre-construction coordination, in-house structural engineering, factory-fabricated framing systems, and on-site execution and quality checks. This integrated approach means fewer handoffs, tighter project control, and true accountability from concept to closeout.
Elevate Expansion Projects
While self-storage remains a major part of Elevate Structures’ business, the company is now offering scalable structural solutions across a variety of mid-rise markets—with several active and upcoming projects nationwide.
Three charter schools in Florida and the Carolinas will provide American Learning Academy and Imagine Schools’ facilities over 250,000 square feet of learning space for nearly 4,000 students. All three of these projects are set to break ground in the summer, early fall of this year.
In addition to education, Elevate is actively engaged in new project pursuits across the country. In the hospitality sector, hotel developments are in pre-construction planning in Tennessee, Georgia, and Louisiana. Elevate is also collaborating with the Florida Housing Authority on a workforce housing initiative and pursuing student housing development for a Division I university. Additional multi-family and mixed-use opportunities are in progress across multiple U.S. markets.
These efforts underscore Elevate Structures’ partnership with national developers and general contractors in the company’s evolution into a trusted collaborator in hospitality, housing, and institutional sectors—building lasting relationships and innovative structures from coast to coast.
Strategic Leadership Additions
To support this market expansion, Elevate Structures has added new talent to its team in new executive leadership positions. Ben Aune has joined Elevate as Vice President of Construction. Additionally, trusted Elevate staffer, Darby Owenby has been promoted to Vice President of Operations. Aune will lead Elevate Structures’ construction and field operations, ensuring projects are executed safely, efficiently, and to the highest quality standards.
Owenby, previously Elevate’s Director of Construction, has been promoted to Vice President of Operations, leading Estimating, Engineering & Drafting, and Pre-Construction, ensuring seamless coordination across the early stages of project development.
As Elevate Structures continues to expand its product offerings and capabilities, the addition of these talented leaders adds to an already experienced team focused on innovation and customer service.
A New Digital Experience
As Elevate Structures expands its construction capabilities, the company’s digital presence is evolving too. The newly revised elevatecs.com reflects Elevate Structures’ growing role as a trusted partner beyond self-storage—delivering smarter framing solutions for today’s most demanding markets with dedicated pages for multi-family, hospitality, student housing, and education construction sectors.
The website provides an introduction to the importance of quality materials and efficient construction practices focusing on durability, safety, and cost-effectiveness.
These new web pages also showcase Elevate’s framing innovations and integrated project delivery approach, offering developers, architects, engineers, and general contractors a clear view of how Elevate’s systems can accelerate project timelines, optimize budgets, and deliver consistent results across a wide range of mid-rise developments.
Choosing a ‘Super Sub’
As a 100% employee-owned company, Elevate Structures prides itself on higher accountability, lower turnover, and stronger field relationships. This ownership model translates into pride in craftsmanship and communication that clients can trust. Elevate Structures is not just a vendor; it is a strategic partner and affectionately called a “super sub” by loyal architects who have experienced their commitment to delivering excellence in every project.
Looking Ahead
Elevate Structures’ expansion into new sectors is a testament to their proven framing technology and field expertise. The company is ready to scale with developers, architects, and general contractors looking for faster, more efficient structural solutions. With projects already underway and leadership aligned, Elevate Structures invites the market to join them in this exciting new chapter.
Elevate Structures is building more than storage; it is delivering scalable solutions across high-growth sectors, reshaping what is possible in mid-rise construction, and positioning itself for national growth and long-term impact.